Mirumi
Limited evidenceRead the findings →Yukai Engineering's furry little robot that hugs your bag strap and turns its head towards people and sounds. It's a charming bag charm that draws attention. Its battery can run flat on a long day out.
Updated
Check the manufacturer’s site for current availability.
Where it sits in Yukai Engineering’s range
- MirumiThis model
- QooboYukai's lap cushion with a wagging tail
- Petit QooboSmaller tailed cushion with a heartbeat
Feedback
What we know
Dazed's writer carried a Mirumi on her bag for a week around New York and liked it: strangers stopped to ask about it and friends found it calming. Its battery ran flat by the end of a long day, though. Earlier coverage from CES 2025, before sales began, is a show-floor demo by TechCrunch and a write-up by TechRadar based on the maker's description, so neither says how it holds up day to day.
Dazed, hands-on, 1 week of daily use, Aug 2026
It gets people talking
What stood out for Dazed was how other people reacted. Strangers came up to ask about it at a nail salon, over dinner and at an evening event, and people told the writer it was calming to watch. She took it to the office, on the subway and out with friends. If you want a bag charm that starts conversations, that's exactly what it did in her week.
How it moves
Mirumi turns its head towards sounds and reacts to pats on the head. Dazed counted close to a hundred different movements and noticed it moving more to some songs than others. At CES, TechCrunch saw it turn its head to greet people, look around after a quiet spell and shake its head when jiggled. TechRadar described a shy mode where it hides its face, based on Yukai's demo material.
Battery on a long day
Yukai claims about eight hours per charge the specifications. In Dazed's week, the battery tended to run down quickly, and by the final dinner of a busy day it had stopped responding. That's one tester, and it may depend on how noisy your day is. If you'll be out from morning to night, expect to top it up, and remember it charges over USB-C.
Small niggles
Dazed found the on/off button hard to find and press, and wasn't sure how it would cope with rain. The UK distributor answers that one: it isn't waterproof, and the fur should be kept dry and brushed clean the specifications. The writer briefly wondered whether it tracked data, though it works with simple touch and sound sensors rather than AI.
Our take
Should you buy the Mirumi?
Best for: People who would enjoy an animated charm on a bag strap. Skip it if: You need it to last all day without charging.
buy it if you'd enjoy a bag charm that glances around and draws attention, and wait for more reviews if battery life matters to you. For a pocket character that holds a conversation, Sharp's Poketomo is the closer fit, and for something to cuddle at home Casio's Moflin is the better choice.
Mirumi is a palm-sized fluffy creature with long arms that grip a bag handle or strap. It has no screen and doesn't talk. It turns its head towards voices and noises, looks around when things are quiet, gets bashful when you pat its head and shakes its head if you jiggle it. It comes from Yukai Engineering, the Tokyo company behind the Qoobo cushion with a tail, and is sold as a fashion accessory rather than a toy.
Dazed's writer carried a Mirumi on her bag for a week and found it charming: strangers came over to ask about it and friends found it calming. The battery ran out on a long day out, the fur shouldn't get wet and the on/off button is hard to find. Yukai claims about eight hours per charge, so expect to top it up over USB-C if you're out from morning to night. Availability is patchy too: the UK distributor lists it but had sold out when we checked, and US orders are preorders.
Where to buy
Where to buy the Mirumi in United Kingdom
No United Kingdom price checked in the last 21 days. We re-check daily.
We’re still looking for more United Kingdom retailers for this model.
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Before you buy
The questions people ask about this one
Does it need a subscription to keep working?
No subscription or app is listed. The maker's specifications cover only the battery, charging cable and sensors the specifications, and Dazed used it straight out of the box, switching it on and clipping it to a bag.
What does it record, and where does that go?
It has a touch sensor on the back of its head and sound sensors on both sides of its body the specifications. No camera, app or wireless connection is listed. Dazed's writer wondered at first whether it tracked data, then found it simply reacts to touch and sound without any AI.
Is it suitable for young children?
The UK distributor says it's designed for ages 15 and up, because it's a fashion accessory with small parts and delicate fur the specifications. Younger children could damage it, and it isn't sold as a toy.
How long does the battery last?
The maker claims about eight hours per charge and about two hours to recharge over USB-C the specifications. Dazed found it ran down quickly in real use and had stopped responding by the end of a long day out. Plan to charge it every night.
Can it get wet?
No. The UK distributor says it isn't waterproof and the faux fur should be kept out of the rain and cleaned with a soft, dry brush the specifications. Dazed's writer also wasn't sure how it would cope with bad weather.
Alternatives
Other companion robots to compare.
Poketomo
Why consider it: A pocket-sized character that holds conversations and remembers what you told it.
The compromise: It depends on a connection, and one reviewer found its speech recognition fell short.
Moflin
Why consider it: A soft companion for home that responds to touch with small movements and sounds.
The compromise: It doesn't understand your words, and one tester noticed its sounds at night.
Specs
Full specifications
Each specification names its source. Manufacturer claims are not independent test results; unconfirmed figures are labelled.
Owner reviews
Do you own the Mirumi?
Tell people how it’s held up: cleaning, maintenance, faults and support. Owner accounts are shown separately from independent reviews.
Sources
Where this page’s findings come from
Editorial reviews
- Dazed: 'Look! My son!': I spent a week with a wearable robot sloth ↗Hands-on, 1 week of daily use
Sources
Videos
- TechCrunch: Meet Mirumi: an adorable robot that sits on your purse, from CES 2025 ↗Video · Show-floor demo at CES 2025 · A short trade-show demo, not a finished review (not counted towards our two-review minimum)
- Search YouTube for Yukai Engineering Mirumi ↗Search results may include company demonstrations or similar models. Check the source and model name; a demonstration is not an independent performance test.