Mirumi
A furry little robot that hugs your bag strap and turns its head to peek at people and sounds. The one week-long test found it charming, but the battery ran out on a long day.
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The short version
Mirumi is a palm-sized, fluffy creature with long arms that grip a bag handle or strap. It has no screen and doesn't talk. Instead, it turns its head towards voices and noises, looks around when things are quiet, gets bashful when you pat its head and shakes its head if you jiggle it. It comes from Yukai Engineering, the Tokyo company behind the Qoobo cushion with a tail, and it's sold as a fashion accessory rather than a toy.
What you're paying for is charm, not usefulness. The one reviewer who carried it for a week found that strangers came over to ask about it and friends found it calming. The catches are battery life on a long day out, fur that shouldn't get wet and an on/off button that's hard to find. Availability is patchy: the UK distributor lists it but it was sold out when we checked, and US orders are preorders.
Our take: Mirumi is for people who'd enjoy a moving, glancing bag charm and like the attention it draws. It isn't a companion you talk to and it won't help with anything. Wait for more reviews if battery life matters to you. For a pocket character that holds a conversation, Sharp's Poketomo is the closer fit; for something to cuddle at home, Casio's Moflin is a better choice.
Where it sits in Yukai Engineering’s range
- MirumiThis model
- QooboYukai's lap cushion with a wagging tail · $199.99
- Petit QooboSmaller tailed cushion with a heartbeat
What we know so far
Limited evidence Only one independent, finished hands-on review so far. A score and badge appear once there is a second.
Only one finished hands-on review exists so far. Dazed's writer carried a Mirumi on her bag for a week around New York and liked it, but its battery ran flat by the end of a long day. Earlier coverage from CES 2025 is a show-floor demo by TechCrunch and a write-up by TechRadar based on the maker's description, so neither says how it holds up day to day. More testing is needed before we can give it a verdict.
Dazed, hands-on, 1 week of daily use, Aug 2026
It gets people talking
The main thing Dazed found was the reaction from other people. Strangers came up to ask about it at a nail salon, over dinner and at an evening event, and people told the writer it was calming to watch. She took it to the office, on the subway and out with friends. If you want a bag charm that starts conversations, that's exactly what it did in her week.
How it moves
Mirumi turns its head towards sounds and reacts to pats on the head. Dazed counted close to a hundred different movements and noticed it moving more to some songs than others. At CES, TechCrunch saw it turn its head to greet people, look around after a quiet spell and shake its head when jiggled. TechRadar described a shy mode where it hides its face, based on Yukai's demo material.
Battery on a long day
Yukai claims about eight hours per charge the specifications. In Dazed's week, the battery tended to run down quickly, and by the final dinner of a busy day it had stopped responding. That's one tester, so it may depend on how noisy your day is. If you'll be out from morning to night, expect to top it up, and remember it charges over USB-C.
Small niggles
Dazed found the on/off button hard to find and press, and wasn't sure how it would cope with rain. The UK distributor answers that one: it isn't waterproof, and the fur should be kept dry and brushed clean the specifications. The writer was also briefly uneasy about whether it tracked data, though it works with simple touch and sound sensors rather than AI.
One finished hands-on review so far. The TechCrunch and TechRadar pieces come from CES 2025, before sales began.
Before you buy
The questions people ask about this one
Does it need a subscription to keep working?
No subscription or app is listed. The maker's specifications cover only the battery, charging cable and sensors the specifications, and Dazed used it straight out of the box, switching it on and clipping it to a bag.
What does it record, and where does that go?
It has a touch sensor on the back of its head and sound sensors on both sides of its body the specifications. No camera, app or wireless connection is listed. Dazed's writer wondered at first whether it tracked data, then found it simply reacts to touch and sound without any AI.
Is it suitable for young children?
The UK distributor says it's designed for ages 15 and up, because it's a fashion accessory with small parts and delicate fur the specifications. Younger children could damage it, and it isn't sold as a toy.
How long does the battery last?
The maker claims about eight hours per charge and about two hours to recharge over USB-C the specifications. Dazed found it ran down quickly in real use and had stopped responding by the end of a long day out. Plan to charge it every night.
Can it get wet?
No. The UK distributor says it isn't waterproof and the faux fur should be kept out of the rain and cleaned with a soft, dry brush the specifications. Dazed's writer also wasn't sure how it would cope with bad weather.
Compare with
Poketomo
A pocket-sized character that holds conversations and remembers what you told it.
It depends on a connection, and one reviewer found its speech recognition fell short.
Moflin
A soft companion for home that responds to touch with small movements and sounds.
It doesn't understand your words, and one tester noticed its sounds at night.
Full specifications
Figures come from the manufacturer’s product page unless a source is named. A blank means nobody we trust has confirmed it.
Owner reviews
Own a Mirumi?
Tell people how it’s held up: cleaning, maintenance, faults and support. Owner reviews are shown separately from expert tests and never mixed into the score.
Sources
Everything cited on this page. Expert scores are shown as the reviewer gave them.
- Dazed: 'Look! My son!': I spent a week with a wearable robot slothHands-on, 1 week of daily use
- TechCrunch: Meet Mirumi: an adorable robot that sits on your purse, from CES 2025Video · Show-floor demo at CES 2025 · A short trade-show demo, not a finished review (not counted towards our two-review minimum)
- TechRadar: This furry clip-on robot is the strangest thing I've seen at this or any CESNews
- Yukai Engineering: Mirumi online store USA: product specificationsManufacturer
- Mirumi UK: Mirumi Bag Charm Robot (official UK distributor)Manufacturer